FELIPE SEIBER

TECHNICAL PRODUCT LEADER

+1 (678) 938-1334 LinkedIn Profile
A professional headshot of Felipe Seiber.

Efficiency with Heart

I am a hands-on leader who believes credibility is built by doing the work. I thrive in the "Zero-to-One" phase, turning complex friction into high-quality solutions. Whether I'm architecting a roadmap or leading a community initiative, I focus on building things that work better for the people using them.

My philosophy is "Efficiency with Heart": I love finding a smarter, faster way to do things, but only if it actually makes life easier or more connected for the people on the other side.

Career Highlights

98%

User Retention

48%

Less Support Friction

10k

WAU in 6 Months

$3M

Portfolio Revenue

Professional Experience

Product Manager

APRYSE SOFTWARE | 2023 - 2025

  • Cultivated a product experience that earned a 98% retention rate for 30K monthly users by prioritizing user-focused improvements and reliable support.
  • Launched a rebranded application, scaling to 10,000 weekly active users by focusing on a simple, intuitive user experience from day one.
  • Eliminated user frustration by developing self-service resources, resulting in a 48% reduction in support friction and a smoother customer journey.
  • Pioneered a "Quality-First" product strategy for new AI-powered features, ensuring they provided genuine value and ease of use for end-users.

Product Manager

QOPPA SOFTWARE (Acquired by Apryse) | 2014 - 2023

  • Scaled 18 products by identifying simpler, more human-centric ways to deliver value, driving a 66% surge in upgrade revenue.
  • Managed a diverse product line generating over $1M in annual sales for a single application and grew SDK revenue to $2M.
  • Bridged the gap between technical complexity and user needs, delivering secure, reliable solutions for high-stakes clients in government and finance.
  • Maintained an exceptional 98% customer retention rate over nine years by staying close to the technical details and consistently delivering on user feedback.

Product Manager

PEGASUSCRM | 2013 - 2014

  • Built a custom SaaS CRM from the ground up, managing every step from the first concept through the final rollout.
  • Scaled the platform to empower 3,000+ users and 100,000+ merchants, focusing on long-term reliability and creating user training programs to ensure a smooth transition for every customer.

Community & Volunteering

PTA President

Huntley Hills Elementary | Aug 2022 - Present

President of a non-profit serving 500+ students at a Title I school, I manage a $100k budget and created the Tiger Family Relief Fund, providing 30,000 meals to over 100 local families. I apply "Efficiency with Heart" to design inclusive spaces like the ‘SAFE Zone’ sanctuary and implement AI tools that save staff hours, shifting their focus back toward direct, 1-on-1 student instruction and improve student outcomes.

Troop Cookie Manager

Girl Scouts of Greater Atlanta | Jan 2025 - Present

Managed the end-to-end logistics for the annual cookie program, a key fundraising initiative that drove $30K in sales. My responsibilities included meticulous inventory control, final financial reconciliation, and providing technical support for all participants navigating online sales platforms.

Volunteer Youth Soccer Coach

i9 Sports & Chamblee Youth Sports | 2015 - Present

Over a decade of coaching and mentoring youth soccer teams (ages 3-12), progressing from foundational, skills-based instruction to leading competitive travel teams. My focus evolved from teaching teamwork fundamentals to developing advanced game strategies and managing all team logistics. This culminated in leading my team to a 1st place league championship for three consecutive years.

Portfolio & Case Studies

PDF Editor Application: A Multi-Phase UI/UX Evolution

Original UI
Old user interface of the PDF editor application showing a dated design.
Phase 1: My Redesign
New, redesigned welcome screen of the PDF editor, showing a modern and clean layout.
Phase 2: Final Rebrand
New, redesigned welcome screen of the PDF editor, showing a modern and clean layout.
My Role

Phase 1 (UI Overhaul): I led the initial modernization effort, taking a hands-on role in all aspects of UI/UX design, graphic design for over 400 icons, and user research to deliver a vastly improved user experience.

Phase 2 (Rebranding): Following the success of the initial overhaul, I guided a full-scale rebranding in collaboration with an external design firm. My role shifted to providing strategic direction, managing the agency relationship, and ensuring their designs aligned with our new brand vision and core product goals.

The Process
  • Conducted user surveys and analyzed feedback to identify key pain points.
  • Created detailed wireframes and high-fidelity mockups for new layouts.
  • Established a new, consistent design language for the application.
  • Directed an external design firm on brand strategy and final visual implementation.
  • Overhauled and rewrote support documentation to reflect the complete product evolution.
The Outcome

Drastically Improved Customer Retention

Significant Reduction in Support Tickets & Feature Requests

Measurable Increase in New & Upgrade Sales

Data-Driven Insights: Building a Feature Analytics Platform

Feature Breakdowns
Diagram showing detailed usage of individual feature categories.
User Personas
Diagram showing estimated breakdown of user personas based on feature usage patterns.
The Challenge

The product roadmap was primarily driven by anecdotal customer feedback rather than quantitative data. We lacked visibility into how users actually interacted with our PDF tools, making it difficult to prioritize new features, identify underused tools for deprecation, or understand user behavior at scale.

My Role

I conceived of and led the initiative to build a comprehensive, in-house analytics platform. I defined the project scope, identified over 300 key metrics to track, and collaborated with an analyst to transform raw data into actionable insights using Tableau dashboards.

The Process
  • Spearheaded the development of a custom-built feature usage tracking tool integrated directly into our PDF software.
  • Defined and documented 300+ metrics, covering everything from user sessions and actions per session to specific tool usage and preference settings.
  • Partnered with a data analyst to design and build a suite of Tableau dashboards.
  • Created visualizations to track key metrics over customizable timeframes, providing insights into top/least used tools, user workflows, and overall engagement patterns.
The Outcome

Data-Informed Product Roadmaps

Reduced UI Complexity Reducing Support Requests

Increased Adoption of Key Features

PDF Automation Server (PAS): Workflow Modernization

Before
Old dashboard interface for the automation server, showing dated layout.
After
New PAS dashboard with modern metrics and clear status indicators.
The Challenge

The server application was powerful but hampered by a dated interface, limited automation options, and a complete lack of a dashboard for monitoring document processing, which created a poor user experience.

My Role

As Product Manager, I led a complete overhaul. My role extended to hands-on UI/UX design, user research, and creating all new graphical assets for the redesigned product.

The Process
  • Analyzed user feedback and support tickets to define core usability issues.
  • Architected and designed a new central dashboard to monitor all document flows and system health.
  • Created a user-friendly, drag-and-drop workflow creation wizard to replace the complex legacy editor.
  • Designed a modern and intuitive UI, including a new icon set for over 100 tools and actions.
  • Improved user flows for every aspect of the application, from setup to advanced automation.
The Outcome

Increased Corporate & SMB Sales

Expanded Feature Set & Usability

Significant Reduction in Support Tickets

PDF SDKs: Developer Experience & Sales Enablement

Before
Old SDK demo application with a cluttered, single-product view.
After
New unified SDK demo application with a clean, grid-based layout showcasing all products.
The Challenge

Our 15+ individual SDK products were confusing for developers to navigate. They often couldn't find the specific tool they needed, leading to lost sales opportunities, while buggy demos created poor first impressions.

My Role

I served as the Product Manager and also led the UI/UX design, graphic design, and the redesign of the sales and demo flow. My goal was to simplify the developer experience and clarify our product offerings.

The Process
  • Analyzed sales data and support emails to identify where developers were dropping off.
  • Redesigned the website layout to improve cross-promotion and discoverability of our SDKs.
  • Created a brand-new, unified demo application that showcased all 15+ products in a single interface.
  • Overhauled product descriptions for clarity and resolved critical bugs in the demo code.
The Outcome

Improved Online-Only Sales

Higher Sales Demo Closure Rates

Reduced Pre-Sales Feature Questions

Freemium Web Tools: SEO & Lead Generation

Homepage & Tool Selection
Homepage of the free PDF online tools website, showing a grid of available actions.
Conversion Tool Page
An individual tool page for converting a Word document to a PDF.
The Challenge

We needed to increase high-quality traffic to our main corporate website and generate more sales leads without a corresponding increase in marketing spend.

My Role

As Product Manager, I conceptualized and drove the entire project. This was a true "zero-to-one" product where I handled the UI/UX, graphic design, front-end HTML development, and the go-to-market marketing strategy.

The Process
  • Identified an opportunity to build a suite of free online PDF tools to capture high-intent organic search traffic.
  • Designed and developed the entire front-end of freepdfonline.com, including the homepage, individual tool landing pages, and the web-based editor interface.
  • Created a content and SEO strategy to target relevant keywords for document conversion and editing.
  • Continuously monitored user feedback and site analytics to refine the tools and improve the user experience.
  • Launched and managed social media campaigns to drive initial adoption and boost brand awareness.
The Outcome

Improved Website Page Rankings

Increased High-Quality Sales Leads

Boosted Direct Online Purchases

Comprehensive User Documentation

End-User Application Guide
Screenshot of a professional, well-organized online user guide for an end-user application.
Developer SDK Guide
Screenshot of a technical user guide for a developer SDK, showing code snippets and clear explanations.
The Challenge

Users and developers were struggling due to a lack of clear, comprehensive documentation. Support tickets were high, and sales demos were often derailed by confusion over product features and capabilities.

My Role

I took full ownership of the documentation strategy. This involved not only managing the project but also acting as the primary technical writer, information architect, and designer for all user guides and knowledgebase articles.

The Process
  • Created comprehensive user guides from scratch (over 2k+ pages) for multiple product lines, including end-user applications, server products, and developer SDKs.
  • Used Robohelp to produce both online and printable PDF versions of the documentation.
  • Established a consistent and professional design, layout, and organizational structure across all documentation.
  • Authored and managed numerous online knowledgebase articles to address common user questions and reduce support ticket volume.
The Outcome

Reduced Support Ticket Volume

Improved Clarity in Sales Demos

Increased Customer Self-Sufficiency

Automated Regression Testing

Feature Breakdowns
Dashboard showing all of the automated regression tests.
User Personas
Error log example from failed regression test.
The Challenge

Managing reliable releases for 18+ products with a small team of 9 and only one QA engineer was a significant challenge. The risk of bugs slipping into production and causing poor customer demos was high, hindering the sales process.

My Role

I identified the need for and implemented a full-scale automated testing solution. My role involved acting as a systems administrator to set up Jenkins, a developer to write the Java-based tests, and a product manager to define the strategy and process.

The Process
  • Analyzed historical user bug reports to identify the most common and critical areas affected by code changes.
  • Developed 22 distinct regression tests in Java, one for each major application area, covering over 10,000 document-based test cases.
  • Set up and configured a Jenkins server from scratch to manage automated builds and nightly test runs.
  • Implemented an automated email reporting system to alert developers and managers immediately if any tests failed.
  • Established a process for ongoing maintenance and updates to the tests and their reference files.
The Outcome

▼

Reduced Bugs on Release & Updates

▼

Decreased Release Candidate Testing Time

▲

Faster Critical & Security Fix Releases

A professional headshot of Felipe Seiber.

Building with Purpose.

My path has always been about more than just checking boxes. As the first in my family to earn a university degree, inspired by my mother's journey from Brazil, I learned early on that success isn't just about the "what" — it's about the grit and intention behind the "how."

I am a Maker at heart. Whether I’m hand-carving a crib for my daughter, architecting an AI advisor for health, or designing inclusive systems as a PTA President, I thrive in the space where logic meets human empathy. My passion for building extends beyond the office; I approach product challenges with the same strategic mindset I use when architecting a Lego masterpiece or baking a perfect cake. This belief in hands-on creativity translates to a more innovative approach to leadership—for me, life is a series of puzzles to be solved for the benefit of those around me.

My Personal Projects & Passions

Diagram of an AI agent for nutritional shopping.

NutriCholesterol Advisor | Personal AI Product

I'm actively developing custom AI agents to solve daily needs, including a a sophisticated, personalized nutrition advisor to provide safe, actionable dietary guidance for cholesterol management based on World Health Organization (WHO) standards.

AI Agent Creation Prompt Engineering Self-Development
Screenshot of the wealthandfulfillment.com blog website.

Blog Growth & Management

I manage all technical and marketing aspects for the blog 'Wealth & Fulfillment,' focusing on website development, analytics, and growth strategies.

Visit https://www.wealthandfulfillment.com/

Marketing Analytics SEO Growth Hacking
Volunteering in the community.

Community Leadership

I'm actively involved in my community, taking on leadership roles in the PTA, coaching youth sports, and managing fundraising efforts like the Girl Scout Cookie Program.

Leadership Mentorship Community Building
Hand-built baby crib

Hand-Built Heirloom Crib

From raw wood to finished product, I designed and built my daughter's crib from scratch, focusing on safety, precision, and a timeless design.

Woodworking Precision Project Planning
Custom tabletop arcade machine

Custom Tabletop Arcade

I designed and constructed a retro tabletop arcade machine, integrating a Raspberry Pi, custom controls, and a custom-built user interface.

Hardware/Software UI Design Problem-Solving
Group of people in Minion costumes

Cosplay Costumes

I enjoy creating elaborate, custom-built costumes for DragonCon & other events, including leading a group project to build the full cast of the Minions movie.

Creativity Team Coordination Material Sourcing
Large Mayflower boat cake

Ambitious Baking Projects

I take baking seriously, tackling complex projects like a "Mayflower" ship cake to serve over 50 people, and everything else from birthday cakes, macarons, bread and more.

Structural Design Execution Creativity
A professional portrait photograph.

Photography

I pursue photography, from animal portraits to professional headshots, and volunteer my skills for the Help-Portrait global movement to give back to those in need.

Composition Lighting Community Service

Other Interests

🧗 Hiking 🏕️ Camping 🌱 Gardening 🚵 Mountain Biking ✏️ Drawing 🧊 3D Design 🎮 Video Games ✈️ Traveling 🤓 Anime 🤖 Technology